Most products don't fail at the idea.
They fail at execution.
Ad-hoc CTO and senior product team for companies building hardware + software systems that must work in the real world.
Ad-hoc CTO
We own the hard technical and product decisions early — the ones that determine whether the next twelve months are spent building — or rebuilding.
Senior product team
Architecture, mechanical, electrical, embedded, firmware, and application. One team, one system, one accountable owner.
Production partner
We design for manufacturing from day one. Factory selection, DFM, deployment, and long-term support — not a prototype tossed over the wall.
Products we owned end-to-end. Each one shipped because we made the hard decisions early and built the system as a whole.
AimRobotics
Robotic dispensing tools with world-class accuracy. Deployed at Lockheed Martin, Aston Martin, BMW, and tier-1 electronics manufacturers.
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NovaticLab
Full-stack clinical lab automation — custom AMRs, robotic sample handling, self-sampling kiosks. Deployed across E. Gulbja Laboratory saving 2M+ EUR annually.
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Aerones
Infrastructure tribe leadership for the world's leading robotic wind turbine service company — custom battery systems, industrial control migration, LPS transformation, AI-driven inspection. 10,000+ turbines across 27 countries.
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Marconi Technologies
Life-safety communications and power systems for NYC critical infrastructure. UPS platforms, embedded systems, and new product lines for buildings where failure is a safety event. Active engagement.
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Rheo Dive
World's first patented smart dive mask with integrated HUD and dive computer. Full product ownership from idea through POC, EVT, DVT, PVT to mass production — custom optics, PCBA, silicone tooling, iOS app.
View Case StudyDecisions before code.
Engineering talent is rarely the bottleneck. Direction is. We force architectural, commercial, and production decisions early, when they're still cheap to fix.
Prototypes that prove something.
We don't build prototypes to look impressive. We build them to kill bad assumptions fast, validate the risky paths, and leave a clear line to production.
Production-biased from day one.
Every decision is checked against how the product gets built, deployed, serviced, and scaled. If it can't survive a factory or the field, it doesn't ship from us.
Building something hard?
Let's figure out the right path.
We start every engagement with a fixed-scope definition phase. No open-ended billing, no ambiguous timelines. Just clear answers about what to build and how to build it.
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